In today’s competitive digital market, professional headshots have become more and more of an industry norm rather than an anomaly. Why? People--especially Midwesterners--still want to know who they’re working with. From prospective clients to hiring managers, search engines make it easy to type in a name or business, and within seconds, anyone can read and see what you’re all about. A well-executed headshot has the power to add that last bit of credibility to you, your business, and your personal brand. Here are five easy things you can do to make sure you make a positive first impression with your online profile images.
1. Plan your hair appointments for a week before your headshot
Many people think it’s a good idea to get their haircuts as close to the photo session as possible. The results? Often awkward, unsettled hair that can look more like a middle school photo than a professional headshot. You want to give your hair at least three days to settle and stand naturally before your headshot. The same applies if you get your eyebrows waxed: Give your skin time to heal before the photo session. Use the days leading up to the headshot to practice and experiment with your new haircut to see which look suits you best.
2. Makeup do’s and don’ts
Remember that this is a headshot, not a glamor shoot (shot or shoot?). With makeup, a general rule of thumb is less is more. More makeup doesn’t always make for a better headshot. In fact, it’s easier for photographers to edit an unwanted blemish than to correct a bad application of makeup, so always feel free to ask (ask whom though?). Hiring a professional makeup artist is a great idea if you want more peace of mind in this department. We keep a list of makeup artists we work with on hand at all times. Feel free to ask the photographer for makeup tips, tricks, and recommendations.
3. Dress the part
Plan your wardrobe for the headshot a day or two ahead of time. Make sure everything is comfortable and it fits well so you look and feel great. Let your clothing say you are confident, approachable, and professional; it doesn’t have to communicate much more than that. Dressing the part on social media or your business website can be the best thing for your personal brand.
4. H2O & ZZZ
It may sound silly, but getting a good night's sleep and drinking plenty of water are often overlooked--but necessary--ingredients when preparing for your headshot. Some of us tell our whole story on our faces. When we feel tired, our faces can sometimes scream we’re tired. Drinking water is another easy way to look and feel energized. Water also helps keep your skin looking clear and fresh...which can only help.
5. Ask…no seriously, just ask!
Like any professional, I want to make sure your experience is as fantastic as possible. So if you have any questions or concerns, you can always ask me. It’s unlikely that you don’t get your photo taken everyday, but . The same reason you love and trust your hairstylist so much is because they practice, learn, and adjust everyday. The same holds true for photographers You want someone you are comfortable enough to ask for their suggestions or to run an idea you saw someone else post on Linkedin or Pinterest past, and receive their honest, professional opinion in return.
As the old saying goes, “You never get a second chance to make a first impression.” Though cliche, the saying has its merits. A well executed headshot can help deliver the first impression you need to get your foot in the door. With very little effort, a headshot session can make you feel like you’ve never looked better, prouder, and more confident--all while making that perfect first impression.
Do you or your business have a story to tell? Just need a fresh update for the employee directory? Like I say above, I’m available, just ask or reach out. Email me directly at Andrew@414photography.com